There were 3,892,179,868,480,350,000,000 bits of information created in 2008, new research has shown, highlighting the need for effective data management solutions.
Mike Altendorf, head of Europe, Middle East and Africa activities for EMC, claims this has serious implications as it outpaces the growth in global sector spending, Silicon Republic reports.
He highlights the problem of controlling and managing this information, with applications needed to help employees finding items that can assist the business.
Mr Altendorf states: "Companies need to look at putting in new software tools and capabilities to really start to use this huge amount of information.
According to the news provider, he suggests that the use of information within businesses should be assessed and analyzed in order to ensure that data quality remains high.
Lyndsay Wise, president and founder of WiseAnalytics, recently told b-eye-network.com that data quality is essential to the success of all business intelligence efforts, as this can improve the accuracy of reporting.