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Online merchants urged to reassess security

Web merchants using address verification need to pay closer attention to security standards, as research shows this is a major concern for consumers.

A study by security provider McAfee has found that confidence in online retailers has fallen as customers worry about the safety of their data.

According to the research, only around a third of consumers now believe that most websites are safe to shop on, representing an 11 per cent decrease since 2009.

Steve Petracca, senior vice-president of global consumer marketing at McAfee says it is vital that online merchants now reassess their security measure in order to ensure customer loyalty.

He added: "While consumers are faced with more options than ever for shopping online, it's clear that one of their biggest concerns – security – remains.

"It is important for online retailers to recognize, understand and assuage these concerns in order to increase sales and earn trust from their customers."

Posted by Rachel Wheeler
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