New online privacy regulation pending before Congress has topped an internet industry group's list of proposals which could harm the development of e-commerce.
The draft bill has been named among ten other state and federal legislative proposals on NetChoice's recent list of 'i-AWFUL' laws.
If the bill is passed new rules would be introduced for websites surrounding the collection of personal data.
However, NetChoice argue that this would have a profound effect on the online advertising and publishing industries.
The company's executive director Steve DelBianco said that by preventing personally sensitive information such as financial or medical data with marketing data collected about Internet users would "constrain one of the few growth industries".
"If the bills move forward, they will make [Internet] advertising more expensive," Mr DelBianco added.
If enacted, the bill is likely to have a major effect on e-commerce, as advertisers may become more reluctant to spend money on online marketing campaigns.
Posted by Richard Jones