Retail e-commerce spending in the US is up by nine per cent compared to a year ago, the latest figures from comScore have revealed.
The news could encourage a number of retail sites in the country to update their website technology in an attempt to stay ahead of the competition in an increasingly competitive market.
comScore explained that online spending reached $32.1 billion during the third quarter.
This growth rate represented the fourth consecutive quarter of positive year-on-year growth following a year of flat or negative growth rates.
"Retail e-commerce growth in the third quarter remained solid at nine per cent, a fairly positive indicator for the upcoming holiday season," said comScore chairman Gian Fulgoni.
"However, we continue to preach caution due to the continuation of high unemployment, which is creating very divergent spending patterns between the haves and the have nots."
Meanwhile, making improvements to website technology has been touted as an effective way of keeping up with competitors in an increasingly competitive online retailing sector, according to Aiden Fitzpatrick, IT director at cycle and sports retailer Wiggle.
Posted by Richard Jones