Online ticket retailers using address standardization
software experienced a boost in sales during July, new research has shown.
According to the latest analysis of US web activity conducted by comScore, Americans looking online for tickets to summer concerts and sports events totalled 26 million in July.
This represents a 23 per cent increase on the number measured by comScore in June.
Ticketmaster was the top performer with 10.9 million visitors, while MovieTickets.com enjoyed the biggest bump in sales, with its 15.6 million visitors representing an increase of 34 per cent on the previous month.
"Many parents took advantage of early back-to-school promotions at Consumer Goods and Apparel sites, which experienced a significant spike in traffic," added Jeff Hackett, executive vice president of comScore Media Metrix.
A recent study by security provider McAfee claimed that confidence in online retailers has fallen as customers worry about the safety of their data.
Posted by Richard Jones