Buying an effective mailing list can have numerous benefits for US organizations which utilize direct mail as a marketing tool.
An article for industry news portal Presort highlighted the advantages that purchasing a list can have for mailers, as it can help ensure that "your marketing message is getting out there".
An effective mailing list should contain up-to-date and reliable data, which will reduce the risk of undeliverable and returned mail.
The site recommends that only lists that have been approved by the National Change of Address (NCOA) registry are worth opting for.
"If you want to get the word out about your company's products and services, don't forget about direct mail. It's well worth your while to buy a business mailing list that's high quality and accurate," Presort notes.
Meanwhile, in an article for Overnight Prints, Mark Haslan claimed that direct mailers need to ensure that consumers were targeted with meaningful and relevant offers and not complex promotions.
Posted by Rachel Wheeler