The significance of Big Data has already been realized in marketing environments as a way to develop more effective campaigns that will have higher success rates. Now that the healthcare industry is facing a massive IT reform, doctors are realizing the potential of collecting vast amounts of patient data.
One of the goals of the Medicare and Medicaid Electronic Health Records (EHR) Incentives Programs is for healthcare facilities to achieve interoperability. This means they would be able to seamlessly exchange and access patient data in real-time to find answers and improve the quality of care. Harnessing this vast amount of data can also lead to greater medical insights by identifying trends.
The Massachusetts-based Eliza Corporation has been leveraging data to identify more effective ways of engaging patients that have various health needs, according to Forbes. For example, the program can help healthcare providers identify strategies that will reach patients, such as those under the age of 18 with type 2 diabetes or individuals over the age of 70 with pulmonary hypertension, and get them to employ the recommended treatments.
However, the industry as a whole faces challenges with data quality
, reports ZDNet, specifically discussing the issues facing Australia's healthcare IT reform. Since the information is spread between different systems, analysts must make sure they can collect the data and pair it so it can be mined for valuable insight.