All companies that go to great lengths to ensure data quality are able to reap tremendous benefits. By accumulating accurate knowledge of consumers, their finances and their demographic information, firms can leverage that data into advanced metrics that help them determine the future of their enterprises.
Perhaps nowhere is data - especially real-time data - more useful than in healthcare, where firms can take information and channel it into instant results, helping them give each individual patient the care that he or she deserves.
By pairing the best in data quality with the best in mobile health applications, physicians and their staffs can give better medical attention to people everywhere, according to the Healthcare Information and Management Systems Society (HIMSS).
"Physicians will make treatment decisions based on the chest pain a patient is experiencing at the moment, from data being delivered real-time via mobile device to provider, rather than from symptoms several days prior reported during an office visit several days later," Jiff CEO Derek Newell writes. "The healthcare system is moving from a world of inbound patients to inbound data - lots of data - and it will be much better because of this."
Here are a few specific ways that real-time data can improve medical care.
Better service providers
Healthcare providers can greatly improve the quality of their service by drawing upon lessons learned from big data. As Yahoo Finance explains, when doctors are unsure about someone's medical problem, they can sift through information on thousands of patient records to find a historical match that might improve their decision-making.
No more waiting rooms
HIMSS points out that the current American healthcare system is an inefficient one - patients show up to hospitals, they sit in waiting rooms for hours on end, and even when they do finally see a doctor, there's no guarantee that it's a specialist with the right medical expertise for their specific problems. By ensuring data quality, healthcare firms can match patients with the right medical professionals at the right times - no more sitting and waiting around.
Some healthcare firms are experimenting with payment systems that are based on health outcomes - meaning that if a patient receives a specific degree of treatment for a specific medical ailment, then there's a set price for that treatment. By using medical data, firms can isolate individual patients' conditions and their quality of medical care receive. Thus everyone can pay what they deserve to pay, no more and no less.