US restaurants may be encouraged to invest in cloud computing technology following the results of a recent study by Livebookings.
According to the firm, a number of eateries have been able to improve their customer service levels by leveraging their diner's data.
Livebookings reported that thousands of organizations have already taken advantage of the hosted technology which uses the power of the internet and cloud computing to make it easier for their customers to get a table at short notice.
Cloud computing also allows restaurant managers to access their bookings and marketing services through the internet in one central place.
Colin Tenwick, chief executive officer at the firm, told Eat Out Magazine: "Better use of customer data is key to the success of tomorrow's restaurant."
"The restaurant sector must continue to innovate and we believe by streamlining operations and replicating the success of other industries that have moved to the cloud."
Meanwhile, new research has suggested that businesses risk alienating and losing customers if they are unable to provide a good customer experience.
Posted by Rachel Wheeler