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SaaS market to become more accountable, expert predicts

Rachel Wheeler

December 30, 2010

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Businesses in the US looking to implement a hosted cloud computing system or take advantage of hosted software as a service (SaaS) technologies will be encouraged to learn that the market is due to become more accountable.

Industry commentator Phil Wainewright has claimed that in the coming year vendors will place a greater focus on transparency.

Writing on his blog for ZD Net, the expert explains that this will be a direct result of the cloud computing market and offerings beginning to mature.

Indeed, it is expected that buyers will be demanding oversight and governance over the services they use, with Mr Wainewright forecasting that "2011 will see instrumentation bringing new depth and detail to cloud and SaaS offerings".

Meanwhile, research body Gartner predicts that total revenue collected from the global SaaS within the enterprise application market will climb to $9.2 billion by the end of 2010.

The organization has predicted that by the end of the year the sector will have grown 15.7 per cent compared to 2009, with yet more growth forecast for 2011.

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