As retailers open up to the world of mobile commerce, they need to be aware that their security processes must also evolve.
According to Alisdair Faulkner, chief products officer at fraud prevention services provider ThreatMetrix, m-commerce presents retailers with a new set of vulnerabilities and risks to contend with.
Mr Faulkner explains that for many online merchants, this is their first Christmas trying to sell via m-commerce, and as such they have little experience of patterns of behavior with mobile usage.
Analyzing consumer behavior and detecting things that are "out of pattern" is the key to fraud prevention, Mr Faulkner claims, adding that traditional tools such as device identity and internet protocol geolocation may not be as effective with m-commerce.
A recent survey by AT&T states that 88 per cent of marketers expect to expand their m-commerce programs in the next 12 months, with 43 per cent planning to set up a mobile app as a priority.
Posted by Rachel Wheeler