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Small firms 'can benefit from web-based CRM'

Rachel Wheeler Archive
Small firms in the US and Canada are increasingly moving to software-as-a-service (SaaS) applications to support customer relationship management (CRM) systems, it has been revealed.

According to CRM vendor Really Simple Systems, web-based CRM systems are suitable for smaller companies with multiple locations and sales people who work remotely or at home.

Steve Bielawski, managing partner at 4Growth Inc, will head up a new venture with RSS which will see anew office opened in Toronto to provide on-demand simple CRM and support new business.

He added: "Small businesses in the US and Canada are moving to SaaS applications. They are attracted by the low cost of ownership and fast implementation, but they also want low complexity and solution flexibility."

Earlier this week, research carried out by IT industry analyst Gartner revealed many businesses are set to invest in CRM in the downturn in order to be in the best possible position when the economy picks up.