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Smart data drives better decisions

Richard Jones Archive

While there is an increased focus onenterprisebig data initiatives, some experts believe organizations should be focusing more on quality. This was highlighted in a recent report by Econsultancy, which said "smart data" will really make the difference in how well executives can make informed decisions in the future.

"Although the adoption of big data technology and strategy is still slow, it definitely grabbed the attention of executives in many enterprises. However, what businesses really need is insight that helps them make better decisions," data management expert Michael Wu told Econsultancy. "If that is the case, I believe one emerging trend of 2013 is going to be 'smart data.'"

By making data quality a priority, executives can improve marketing initiatives, enhance customer interactions and drive more efficient decision making, the news source said. This sentiment was echoed in another report by Constellation Research, which revealed companies will increasingly focus on big data in 2013 because of the need to improve operations.

As companies accumulate more information than ever before, prioritizing management and analytic strategies will be a necessity.