Marketing directors working within a number of different industries may be encouraged to increase their focus on social media following a recent report.
According to an article by baselinemag.com, social media sites are "indispensible" for offering customer support and driving revenue.
The report claimed that having an effective presence on Facebook or Twitter can ensure that customers "keep coming back".
"Social collaboration and communications are evolving rapidly, and significant changes are being made in the way consumers and companies engage," the news provider explained.
However, while Facebook and Twitter are the most popular sites, it is important that companies do not limit their customer communications to them. There are many channels you can use.
Businesses can provide real support through social network mechanisms such as live chat and ticket submission, as well as simply posting responses to questions.
It follows a report by mycustomer.com which noted that the growth and proliferation of social media in recent years should not be ignored by marketing professionals.
Posted by Rachel Wheeler