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The business benefits of email validation

Jasmine Cosgrove

Experian Data Quality is excited to announce a partnership with the email delivery service: SparkPost. SparkPost sends over 3 trillion messages annually, which constitutes over 25% of the world’s non-spam email messages. The SparkPost email API provides industry-leading performance, deliverability, flexibility, and analytics that are needed to drive customer engagement for their organization. The business-critical need for data quality, specifically email verification, is evident to SparkPost and after careful review, they have made the commitment to partner with Experian Data Quality. 

Experian Data Quality was a clear choice for SparkPost to engage with based on our industry expertise and commitment to marketers. Our email validation service identifies invalid and potentially harmful email addresses, allowing you to remove bad email addresses before mailing to them.  We validate every component of an email address, including the syntax, validity of the domain, and existence of the username. The username validation is done via an SMTP communication, which is performed in real-time to ensure the most accurate and up-to-date information is in your database. The service also provides actionable result codes to eliminate any uncertainty as to how the email records should be handled in the future. Experian Data Quality’s commitment to sender reputation, deliverability, and acquisition rates provide a seamless course of action for SparkPost’s extensive customer and prospect base. 

There are several ways to leverage email validation, both in batch processing and real-time. For example, a company that hasn’t sent any email marketing campaigns recently or before onboarding to a new ESP are both instances where email list validation can be of value. This service will eliminate nearly all hard bounces pre-send, providing confidence that your email marketing campaigns will be delivered to your subscribers’ inboxes. Specifically, validation at point of collection, including E-commerce, POS, and landing pages, allows you to initially collect valid email addresses, utilizing valuable acquisition dollars. We have found anywhere from 20 to 40 percent of email addresses are entered incorrectly at POC. Consider the value of an email subscriber. What would 20 to 40 percent more subscribers mean to your bottom line?

Together with SparkPost, Experian Data Quality aims to combine our best practices and industry-leading solutions to benefit marketers. We’d love to talk to you about how our email validation service can benefit your marketing program, but also how our suite of contact data management and enrichment tools can positively impact your company’s bottom line.

 Interested in learning more about our email validation solution? 

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