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The impact of the cloud in the e-commerce data boom

Rachel Wheeler Archive

The retail world is one that's transformed dramatically in recent years, as companies have raced to find new ways to better understand and connect with their target consumers. As e-commerce has become more omnipresent in people's lives, online-oriented sellers have had to change their ways, focusing less on the micro level of building human relationships and more on large-scale retail data management.

This brings with it a whole host of challenges. Companies need to worry about collecting information from the right sources, always ensuring data quality and then taking the right action based on their findings. It's a lot to ask, but fortunately new technology is having a positive impact in this area.

According to TechTarget, the cloud has proven hugely beneficial for businesses looking for ways to better manage information about their customers. For example, Blair Stewart, vice president of operations at a promising young e-commerce startup, told the news source that cloud data management solutions have helped him get a firmer grasp on his company's customer data.

"I needed information," Stewart told the news source. "[But] I really didn't want to go through and manually organize the data."

Stewart researches a number of key facts about his business on a daily basis. He needs to know what products are selling, when and where. It's difficult for him to juggle all this information manually, which is why he's turned up his business' attention to data management.

"We're a small team, so our energies are split across several different areas," Stewart said. "That means I can't just pull teams to do a deep dive into some of those elements. But we have them plugged in and ready to go."

This is all part of an ongoing process to make e-commerce vendors more agile and better tuned to their customers' needs. An increased emphasis on curation and data quality is a change that benefits everyone involved.

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