Trends in the marketing industry move fast, so marketers need to move faster. Every year we conduct multiple research studies in the various industries that our products and services impact. For our latest study, we focused on the proliferation of email—how people deal with balancing data collection and data quality, how the presence of poorly-formed emails impact deliverability, and the different ways large and small companies track the success of their marketing initiatives.
Over 200 respondents in the U.S. took part in our latest research study. Participants came from a variety of company sizes, from small to enterprise. Industries involved in the sample include retail, manufacturing, automotive, financial services, utilities and more. Participants were allowed to select multiple answers that pertained to their business, and as such, the percentages in this report will not necessarily add up to 100 percent.
Their responses shed light on what the top email trends and challenges were in 2015. Here are our picks for the 10 most enlightening stats from our research:
(Note: we’ve made each of these graphics a Click to Tweet link. Happy social sharing!)
To find out more about our latest email research and keep track of how different businesses approach their email database maintenance, measure marketing success, and stay informed in this fast-moving space, check out our research report, The 2015 email data quality trends report.