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University given grant for address data task

Rachel Wheeler Archive
The University of Virginia's Weldon Cooper Center for Public Service has been awarded an $80,000 grant to help it prepare for the 2010 census.

The center is tasked with compiling information and address data on the entire state of Virginia ahead of the census, which is carried out every ten years.

According to the Cavalier Daily, the center's staff will be required to process a wide variety of information on addresses and ZIP Codes for people throughout the state.

Address data is often used by businesses as part of their direct mail campaigns and ensuring it is accurate can be crucial to the success of a campaign.

Old data and poor data quality can result in direct mail campaigns suffering a lower return on investment than had been anticipated.

Across the US, questions are being raised over current ZIP Codes as the population increases and communities expand.

In a number of states officials are looking at changing or replacing ZIP Codes in order to accommodate newer communities.
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