The majority of US consumers are planning to conduct research online before making any purchases this holiday season, new figures show.
According to the results of the NPD Group's annual survey of consumer's holiday spending intentions, 62 per cent of respondents will do their homework before parting with any cash.
The news may inspire a large number of e-retailers to look at upgrading their current website technology in order to improve customers' online shopping experiences.
A new forecast from Forrester Research has said that online sales in the US are expected to see a significant jump this holiday season reaching nearly $52 billion by the end of December.
This growth in activity represents a 16 per cent rise compared to last year's figures.
"Consumers are showing a willingness to spend this season," confirmed Sucharita Mulpuru, Forrester Research vice-president and principal analyst.
"And, almost universally, online retailers expect their holiday sales to increase this year over last year, showing industry-wide optimism."
Posted by Rachel Wheeler