Skip to main content

US consumers heading online to conduct product research

Rachel Wheeler Archive
E-commerce retailers in the US may be interested in the latest research conducted by Pew Internet and American Life Project.

The organization has found that 58 per cent of consumers have done research online about the products and services that they buy.

Breaking this figure down further, approximately 21 per cent of adults search for product information online on a daily basis - this is an increase from 15 per cent in 2007 and nine per cent in 2004.

Added to this, there has been an increase in the number of individuals who have used the internet to buy products such as books, music, toys or clothing.

The number rose from 36 per cent May 2000 to 52 per cent in the Pew Internet Project's May 2010 survey.

And US marketers may be interested to learn that this sharing of product and service information also coincides with increasing use of social networking sites, with 46 per cent of consumers reporting using internet sites such as Facebook or LinkedIn.

Posted by Paul Newman