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US e-commerce sites looking to capitalize on international markets

Rachel Wheeler Archive
An increasing number of US e-retailers are looking to capitalize on the growing demands of foreign customers, new research has found.

According to a joint study by Forrester and, the future of e-commerce for a large proportion of US businesses lies across international borders.

Indeed, nearly three-quarters (73 per cent) of retailers surveyed are currently sending merchandise abroad, while 17 per cent have set up an international warehouse to cope with demand.

On average, the research found that US retailers that ship abroad report that approximately five per cent of their revenue comes from foreign orders.

"International customers have visited US retail Web sites for years," said Fiona Swerdlow, head of research for

"While still in the early stages, US retailers are starting to monetize that traffic by meeting global consumer demand for their products and services, which in turn should help to bolster their bottom line."

The study added that, if executed successfully, selling globally can generate a healthy double-digit per cent of sales.

Posted by Richard Jones