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US e-commerce spending rises again in Q3

The latest figures from the US Commerce Department have provided a boost for online retailers.

According to the data, e-commerce spending grew by 13.7 per cent in the third quarter of 2011, reaching $48.24 billion.

This is up from the $42.42 billion spent in the same period last year, and also represents a 1.9 per cent increase from the second quarter of 2011.

In the three months to the end of September, e-commerce represented 4.6 per cent of all non-food retail sales from total expenditure of $1.05 trillion, the agency confirmed.

Further analysis of the figures by Internet Retailer suggests that e-commerce may have accounted for something closer to 8.5 per cent of all retail sales, when items not typically bought online, such as automobiles, fuel and groceries, are discounted.

Commenting on the figures, ComScore's Andrew Lipsman said the figures are positive considering the economic climate.

"There was a little bit of relative softness in this quarter given the market volatility. As of now, there seems to be only minor pullback and Q4 is looking pretty strong," he told Direct Marketing News.

Posted by Rachel Wheeler
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