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US e-commerce spending soars in the run-up to Christmas

Rachel Wheeler

December 1, 2010

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E-commerce spending in the US shot upwards at the end of last week as consumers hit the web to purchase items on Thanksgiving and Black Friday, it has been revealed.

Figures released by comScore show that this year's Thanksgiving (November 25th) saw $407 million spent - an increase of 28 per cent on last year's corresponding day.

Meanwhile, online spending on Black Friday (November 26th) jumped by nine per cent compared to last year as shoppers spent $648 million in a single day.

comScore chairman Gian Fulgoni said that the increase in online shoppers should be viewed as a response to people attempting to avoid crowds and long queues.

"The $648 million in online spending this Black Friday represents the heaviest online spending day of the season-to-date and a solid increase over last year's Black Friday," he said.

"Interestingly, we are also seeing consumers beginning to buy online in a more meaningful way on Thanksgiving Day, which has historically seen low buying activity."

Posted by Rachel WheelerADNFCR-2366-ID-800266336-ADNFCR

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