US consumers have spent a total of $22 billion over the first 40 days of the November-December holiday season, new figures have shown.
comScore has reported that e-commerce activity has enjoyed a 12 per cent increase compared to the corresponding days last year.
The most recent week (ending December 10th) reached $5.15 billion in spending, an increase of 11 per cent year-on-year, with two individual days surpassing $900 million.
"Growth rates during the most recent week settled in at around 11 per cent, which is consistent with our forecasted spending growth rate for the holiday season," said comScore chairman Gian Fulgoni.
"This coming week, beginning with Green Monday, should see some of the heaviest online shopping activity of the season and we expect at least one more day to surpass the billion dollar spending threshold."
Meanwhile, it has been suggested that the increase in spending is a result of heavy discounting and promotional activity during the earlier part of the holiday season.
Posted by Rachel Wheeler