Final pushes by US online retailers ensured that consumer spending through December climbed to $30.8 billion, new figures from comScore have revealed.
The total figure for the holiday season to date represents a 13 per cent increase versus the same period last year.
This was boosted in particular by the most recent week (ending December 26th) which witnessed $2.45 billion in spending, up 17 per cent versus the corresponding week last year.
"Online holiday spending has remained strong through Christmas and we've already seen the season totals easily surpass the levels of the past few years to set a new record for spending at almost $31 billion," said comScore chairman Gian Fulgoni.
"For at least this holiday season, the US consumer has been able to shrug off the continuing economic challenges of high unemployment rates and depressed housing prices and spend at a rate that has been slightly stronger than we had expected.
Posted by Paul Newman