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USPS® expands 'card sales'

Rachel Wheeler Archive
The United States Postal Service (USPS) has expanded its card selling program to an additional 400 Post Offices around the country, in time for Valentine's Day.

Representatives from the service said that they expected as many as 1,500 Post Offices to carry greeting cards by the end of March.

Robert Bernstock, president of mailing and shipping services at USPS, said: "Cards are incredibly linked to the mail … What better place to sell them than at our Post Offices?

"Greeting cards are a great way to let someone know you are thinking about them. And our customers' response has been enthusiastic. They seem to appreciate the convenience of having greeting cards available while doing business at the Post Office. It's a real time saver."

Recent reports from industry news source Presort have found that the number of cards and other postal items that are mis-mailed has fallen dramatically in the past few years due to an increase in address verification practices being utilized, as well as the introduction of TIGER/ZIP.