In a recent New York Times article, Steve Lohr claims 2012 will be the crossover for big data in which its translates from vast untapped potential to actionable insight across business environments. Lohr explains that many enterprises have been drawn in by the promise of what the information holds - tailored business decisions, consumer insight and analytics.
"Big data is really about new uses and new insights, not so much the data itself," Rod Smith of IBM told the source.
Therein lies the problem. Most businesses have started to grapple with the concept of big data, but have yet to harness it in a useful way. While it can be used to make more effective business decisions based on information that businesses would otherwise never have access to, it can also become useless if it tends to pile up, explains Smart Data Collective.
Because of the allure of big data's potential, enterprises may have the tendency to jump in headfirst, eager to maintain a competitive edge. Acting prematurely, and without a plan, could end up costing them more in the long run if the data quality
is poor and can't be analyzed to produce valuable information.