Online sales in the US are expected to see a significant jump this holiday season reaching nearly $52 billion by the end of December.
This growth in activity represents a 16 per cent rise compared to last year's figures, a new forecast from Forrester Research has said.
The news could encourage a number of online retailers in the US to update their website technology in order to stay ahead of the competition and drive transaction levels.
"Consumers are showing a willingness to spend this season," said Sucharita Mulpuru, Forrester Research vice president and principal analyst.
"And, almost universally, online retailers expect their holiday sales to increase this year over last year, showing industry-wide optimism."
According to the US Online Holiday Retail Forecast 2010, a total of 87 per cent of US online buyers with a household income of $100,000 or more say they will spend the same or more online this year compared with last year.
Posted by Rachel Wheeler