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Data Enhancement

appends hundreds of data elements to your contacts


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Data Enhancement Features

Data enrichment from Experian Data Quality offers unprecedented data appending options by leveraging Experian's ConsumerViewSM database. Data enhancement provides better insight into individuals at the point of interaction, allowing you to tailor messages, prioritize leads, personalize offers and improve engagement online, over-the-phone, and through marketing communications.

Data enhancement services from Experian Data Quality includes:

  • Consumer data: Identify key socio-demographic groups and trends using our profiling tools, including Mosaic USA®
  • Business data: Append additional business information to the business records you capture and hold
  • Geolocation data: Append data based on IP address to better understand and target visitors on the individual or household level

Data Append Services