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Data Validation

Data validation services make sure your
customer data is accurate.

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Keeping your contact data accurate is our top priority.

You need to be able to get in touch with customers, potential customers, and business contacts. Whether you communicate by mail, email, or over the phone, Experian is here to help. Our software scans through your contact data lists to find inaccurate, outdated, or invalid data.

We identify old addresses, invalid emails, and inactive phone numbers to clean up outdated and inaccurate lists. Your refreshed contact data will be ready to help your messages get to the people you want to reach. Afterward, real-time customer data verification tools keep your lists clean by checking new contacts before they join your database.

You’ll see the benefits of data validation in all aspects of your business. Successfully validating customer data through our verification tools can help improve your business by:

  • Removing the cost of sending mail, emails, and phone calls or text messages to the wrong person or an invalid address.
  • Cutting down on the amount of time wasted manually cleaning inaccurate data, letting your team work more efficiently.
  • Improving the customer experience by contacting customers at the right place and time.
  • Increasing effectiveness of campaigns by reaching the people you intended.

Let our data experts help you get the most out of your existing customer data and improve the collection of new data. Experian is ready to help you better understand the customer data verification process, including:

  • What data verification software is and how it works.
  • How data validation services improve database efficiency.
  • How to get started with validating your customer data.
  • What data validation means for your clients.
  • What data validation means for the future of your data.
  • What improvements you might see based on case studies from businesses like yours.

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What is data validation software, and how can it help your business?

Customer data verification is the process of making sure your customer data lists, like home address lists or phone numbers, are up to date and accurate. The more accurate your data, the more likely a customer will see your messaging.

Our data validation platform helps you clean up your existing contact lists and verify new contacts in real-time. We have solutions for your most important communication channels.

You know how important data is to your organization.

But how can you show business leaders where your current data systems are falling short? By using accurate data to highlight inefficiencies and offer improvements. We’ve made it easier than ever to build a solid case for improving data quality. Our data validation white paper has the data and tools you need to approach stakeholders with an effective data verification plan.

Get the data validation white paper
Building a business case for data quality

Are you getting the most from your data? Our Data Quality Improvement Assessment can help you figure out how to unlock the power of your data.

Now we know if an address is invalid right away, while the caller is still on the phone. Rather than having to go back later and look things up in the phone book, we can simply ask for clarification. It saves an enormous amount of time.

Read the data validation case study 

Kathy Conti - Rhode Island Department of Labor and Training
Experian is a 2019 CRM Magazine market leader award winner for data quality

We were named one of The Best Data Quality Software and Solutions by CRM Magazine.

We are honored to be named one of the best solutions on the market.

Learn more


Data-driven decisions are only as good as the quality of the data that guides them. When it comes to effective customer communication, marketing, and loyalty, it all starts with accurate data. We can help you get there and help your business leverage data enrichment more effectively for precise targeting. Our comprehensive customer data management programs that help our clients maintain the accuracy of their customer records and reduce the errors and additional costs associated with bad customer data.