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Accurate and actionable data is a valuable business asset.
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Where are the weaknesses in your data landscape? How is your data structured and utilized? How are your core services and business functions impacted by the quality of the data they consume?

These are not questions for the IT department, but they’re for the whole organization.

Data profiling and discovery helps you to understand what problems exist and what actions need to be taken. By profiling your data, you can make better decisions to increase profits, ensure compliance, and improve customer satisfaction.

The key difference over other data profiling and discovery solutions is our rapid time to value. Your teams need to be productive with minimal training, and this is where Experian Pandora excels.

Hi, I’m Rishi Patel, Strategic Technical Manager at Experian Data Quality. For this video, I am going to take you through the data profiling and analysis features of Experian Pandora.


We’ve already loaded some data into this repository, which is part of the tool and when that data load occurs, the tool automatically analyzes the data as it’s being loaded. So what we’re able to do, is look at the results of this analysis. We’re going to have a look at the column view and instantly get access to a whole bunch of metadata such as uniqueness, completeness, null values, and data types. We can also see how many formats occur for each one of these values. This is a great starting point to drill into more information about this data.


So just looking at the first column where we have a customer ID, we can see that it’s fully populated and there are no null values but it’s not entirely unique, which we might expect from a customer ID. I am able to drill into the actual values underlying this data interactively and here I am interested in the values that occur more than once. I can easily filter out the ones I don’t want and here I can see some of the values that occur in two or more rows. At any point, I can select the ones I am interested in and actually locate the underlying data.


At any point in this process, I can save or export this information. So what we’re able to do is go straight from the high-level statistics to the underlying information about each of those rows.
As another example, we can have a look at order dates. In this example, we can see there are a number of null values within here and we can right click on there and look at those values themselves, instantly seeing where null values occur.


We can take this a step further and have a look at the data formats. We can see that there are outliers over here, where we have the value dates of numeric and we can see that there are some outlying values where the date format doesn’t conform to the appropriate date. This format analysis can be performed on any of the data stores.


If we look at another example, we can analyze the post code field. We can go in here and have a look at the formats. We can see that there are forty-two different groups of formats available for the post code field. Let’s say we want to drill into something specific to a different country, we can look at the rows, navigate to the different countries that we have available to us, and profile that information instantly. The most dominant type up here is based on the United Kingdom. If we double click on that, it will bring us to the values.


Now at this point, we can then profile the information such as the post code. We can see for the United Kingdom, we’ve got seven different groups some of which look accurate and some of them that have data quality issues.


That was a brief demonstration but I hope it gives you a good idea of the profiling and analytical capabilities of Experian Pandora.

Increase profits

Our data profiling and discovery software helps you focus your efforts on fixing data errors that impact your business the most. 

Save time

Accurate data helps you save money by reducing time spent manually identifying and correcting errors, allowing your staff to focus on more impactful projects. 

Make connections

Properly formatted data improves your brand’s image and makes a great impression with current and potential customers.

Ready to see our data profiling tool in action? 

Rise to the challenge

of CDOs report that data profiling was their biggest data management challenge in 2017

  • Accurate data helps you save money by reducing time spent manually identifying and correcting errors, allowing your staff to focus on more impactful projects.
  • With data profiling and discovery, you can better identify and quantify the effects of bad data on your business’s financials.
  • When information is accurate, standardized, and not duplicated in your systems, your customers are more likely to receive your correspondence.


Transform your data from disparate sources and systems into a consistent format so that you can identify errors, outliers, and other issues within your data sets.

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Remedy incorrect, incomplete, duplicate, and improperly formatted data so that you can save money, increase efficiency, and improve the customer experience.

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Proactively analyze your data to ensure that it is accurate and fit for purpose so that you can have round-the-clock control over the quality of your data.

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Data management

Empower business users to identify relevant data, improve data quality, and control this process over time.

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Full feature set

Learn how data profiling can help you find the ugly truth hidden in your data.

Data quality is just one piece of the data management puzzle.

Find out how our data management tool can help you today.

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Data profiling is the process of examining and analyzing data to identify relationships, recognize outliers, and detect duplicate information to prioritize data cleansing and standardization tasks.

Our profiling and discovery solution allows business and IT users alike to instantly browse and interrogate data, as well as view more than 240+ metadata attributes as soon as data is loaded into the tool. Users can immediately identify relationships, outliers, or format distribution across disparate systems that need further investigation.

Our proactive data profiling and data discovery capabilities help you understand what problems exist within your data and identify what actions need to be taken to remedy the data issues.