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Dealing with the deluge: Humanising your data strategy

A key headline from this year’s research centres around the increasing focus organisations are putting on their data to drive monetary value. The growth of consumer expectation in our highly connected society is fuelling this progression as organisations strive to understand the role of data, how it impacts the customer and how it could be utilised better to transform relationships and revenues. Our latest Global Data Management Research explores how businesses are aligning their own data strategy to put this into action:

  • Find out the key trends of data management
  • Understanding how to deal with a deluge in data
  • Explore how businesses are using data to put a face to their customers
  • Establish the right combination of people, processes and technology

Dealing with the data deluge: Humanising your data strategy

 

Download the Global Data Management Research Discussion Paper 2016