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Data enrichment API

Benefits of Data Enrichment API

Data verified for accuracy

Only correct data should be enriched. That’s why we verify contact details such as name, address, phone number, and email address—so you can rest assured you’re appending the right information.

Build complete customer profiles

Enrich the verified contact data with additional third-party information such as life events, demographic, and behavioral data.

Customer profiling with predictive analytics

With an accurate and complete customer profile in place, you can use predictive analytics to create personalized messaging that will resonate with your audience!

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  • Wide breadth of attributes including consumer, business, financial, automotive, and geolocation data
  • Unparalleled profiling accuracy from Experian’s ConsumerViewSM database
  • Customizable rules for building a clear, robust customer profile
  • Top security measures backed by Experian, a global leader in data privacy and security


  • Ensure contextual, relevant, personalized messaging
  • Improve marketing return on investment
  • Increase website conversion and streamline lead follow-up
  • Build robust customer profiles for optimizing engagement and prospecting efforts

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What Education Dynamics says

With Experian Data Quality, we were able to experience a double-digit boost in marketing efficiencies leading to a 50 percent increase in the volume of prospective students affected by this solution.

Sandesh Sadage - Senior Director of Client Analytics and Insights, Education Dynamics

Powerful options for real-time data enrichment

RESTful data enrichment solution

Our RESTful real-time data enrichment API is a lightweight, efficient web service. This enrichment solution is hosted in our environment for maximum protection and efficiency, and it can be set up with minimal required formatting.

SOAP-based data enrichment solution

Our SOAP-based real-time data enrichment API is a versatile option that offers you in-depth granularity and control over what you want to enrich. This enrichment solution is hosted in our environment for maximum protection and efficiency.

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