Experian Data Quality has integrated its email verification functionality into the Demandware e-commerce Platform to improve data validation for Demandware users during the online checkout process. The functionality works in real time without affecting the user experience.
EDQ for Demandware verifies customer address data during checkout. Most often, customers are unaware that the tool is working in the background. If the tool cannot intuitively verify and standardize the address, the software prompts the customer for missing information.
Key features of data validation for Demandware include: