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Data management planning

Your data is your biggest asset -- how are you leveraging it?

High-quality, actionable data is critical in making informed organizational decisions.

Gathering data insight is a complicated process because data flows into organizations from different sources at high volumes. An essential approach to any data management strategy is to appoint a central owner responsible for the data.

Our research shows that organizations that implement a centralized approach to data management will experience fewer data inaccuracies and more profit compared to their decentralized competitors.

To create an effective data management strategy, the three areas to focus on are:


When your data is managed by a central owner, your organization will see major benefits in accuracy, security, standards, and coordination of the organizational data.


Processes that are put in place to ensure that data is managed effectively and high standards are followed ensure your organization’s success.


When selecting data quality software be sure to take into consideration effective business analytics, governance regulation, and system development.

Overcoming internal data management challenges

To optimize customer data, it’s critical that leaders ensure that new data being collected, as well as legacy data, is accurate and fit for purpose. To do so, your organization must do the following:

Cleanse your data

For data to be actionable, it must be accurate and trustworthy. As data flows into your organization through multiple channels, it needs to be checked for consistency against existing data.

Create responsibilities

For projects to be successful, strategies must also be clearly defined. Organizations that define clear data strategies report greater trust in their data.

Meet requirements

By ensuring that your data strategy addresses these requirements, you can avoid costly penalties and potential damage to your brand reputation.

Train staff

Data management policies are only effective if followed. Ensuring that your staff is well-trained reduces the number of data errors and improves your customers’ experience.

Ready to learn more about our data management tools? Contact us