Tricks of the trade: How to manage customer data

Retail marketers know how important good customer data is. It fuels everything you do. You obsess over having more customer data to give you that competitive edge, to get you to that single customer view, to help you exceed customer expectations. But how do you start the process of managing customer data? What things do you look for? 

This guide will walk you through how to actually go about managing customer data and all the steps that it involves. It includes:

• A three-step checklist to get you started on collecting good customer data
• How other retails go about customer data management
• Certain technology solutions retailers are investing in
• How to go about getting senior-level buy in