There is a vast, rapidly expanding universe of data out there that is just ripe for the picking. 2.5 quintillion bytes of data or generated each day through a multitude of mediums: social media posts, videos, digital media, business transaction records, cell phone tracking signals, climate sensor feedback, text messages, and so much more. While not all of it can and should be used effectively for small business success, less than .5% of all existing data has been analyzed or leveraged. Data isn't just a big enterprise game; small business can harness it to boost revenue, expand marketing reach, streamline the recruiting process, and help create products or services that customers will truly want. These 10 do's and don'ts can help you embark on a prudent path to data-driven growth.