Mobile is growing in popularity thanks to more established cross-channel marketing strategies and digitalisation driving its use for customer service messaging. That means that having valid mobile numbers is critical to reach your customers. In this article, Paul looks at 3 top tips to ensure you can maintain the accuracy of your mobile numbers.
Data migrations are commonplace these days and with the quantity of data growing rapidly year on year, they’re growing ever more complex. That’s why I believe we continue to see such appetite for our roundtable events where customers can learn and share experiences about what works for them. Our recent September event was no exception and as host I was pleased to be joined by a selection of customers from industries across the board as well our guest speaker, industry expert Johny Morris.
Data-driven marketing has been gaining in importance in recent years, but for 2015 in particular, data has taken centre stage as a strategic asset. Marketers now more than ever understand that data is central to better decision-making, efficiencies and growth. We look at the results of a recent study from Experian, the Digital Marketer Report, to examine how data quality is playing an integral role in most of marketers' key barriers and priorities for 2015.
We kicked off the latest roundtable season on 12th August with a discussion based on ‘data quality maturity’. We were fortunate to be well represented by customers across a variety of sectors from Financial Services and Local Government to Retail and Charities from whom I wanted to share the five insights I found most fascinating.
With Gartner forecasting further acceleration of the Chief Data Officer role, we look ahead to phase two of our research programme which gives the perspective of CDOs and senior business executives on the front line experiences of this new 'data force'. We'll preview four key themes ahead of the full report launch in September.
With regulatory deadlines fast approaching there is a general consensus amongst the G-SIBs that full compliance with new Basel Risk Principles by January 2016 is unlikely. Financial Data Management expert James Phare asks whether a change in approach and tooling might help those struggling to demonstrate compliance in this challenging area.
The emergence of data as a vital tool in the way you target customers and execute strategy has been an important paradigm shift. The emergence of vast quantities of digital customer data has provided further opportunity for marketers to work even more effectively and intelligently.
Organisations are now looking to “monetise” their data assets in more explicit and measurable ways in order to prioritise where investment will drive greatest returns, reduce risk and minimise loss. In the second part of this monetisation series I look a common scenario to illustrate how this can work in practise.
The monetisation of data is not a new concept, however technology is now making other ways of data monetisation accessible to every organisation. This article examines the place of data quality in this emerging trend and describes a pragmatic four-step process for putting a value on data issues.
Data ownership is now an increasingly hot topic among those in charge of data quality within the business community. This article looks at how in today's data driven world most of us have some sort of relationship with it. Janani considers how different data quality roles interact and how to define responsibilities and ownership in a way that contributes to the wider organisational goals.