We kicked off the latest roundtable season on 12th August with a discussion based on ‘data quality maturity’. We were fortunate to be well represented by customers across a variety of sectors from Financial Services and Local Government to Retail and Charities from whom I wanted to share the five insights I found most fascinating.
With Gartner forecasting further acceleration of the Chief Data Officer role, we look ahead to phase two of our research programme which gives the perspective of CDOs and senior business executives on the front line experiences of this new 'data force'. We'll preview four key themes ahead of the full report launch in September.
With regulatory deadlines fast approaching there is a general consensus amongst the G-SIBs that full compliance with new Basel Risk Principles by January 2016 is unlikely. Financial Data Management expert James Phare asks whether a change in approach and tooling might help those struggling to demonstrate compliance in this challenging area.
The emergence of data as a vital tool in the way you target customers and execute strategy has been an important paradigm shift. The emergence of vast quantities of digital customer data has provided further opportunity for marketers to work even more effectively and intelligently.
Organisations are now looking to “monetise” their data assets in more explicit and measurable ways in order to prioritise where investment will drive greatest returns, reduce risk and minimise loss. In the second part of this monetisation series I look a common scenario to illustrate how this can work in practise.
The monetisation of data is not a new concept, however technology is now making other ways of data monetisation accessible to every organisation. This article examines the place of data quality in this emerging trend and describes a pragmatic four-step process for putting a value on data issues.
Data ownership is now an increasingly hot topic among those in charge of data quality within the business community. This article looks at how in today's data driven world most of us have some sort of relationship with it. Janani considers how different data quality roles interact and how to define responsibilities and ownership in a way that contributes to the wider organisational goals.
* As featured by Business Zone
Sophie looks at how poor email hygiene can impact the deliverability of your emails, even those that are valid and engaged with you. Through a hypothetical example this blog post will explain why taking out invalid email addresses can increase the overall amount of good email addresses that reach the inbox and the positive uplift that will ultimately have on your bottom line.
* As featured by Fresh Business Thinking.com
A follow up to the recent 'Smarter Marketing Checklist', Sophie considers tactics to optimise your email program once its up and running. In particular this blog looks at why regularly cleaning your email list is a crucial activity.
We are pleased to announce that this year’s Data IQ talent award for ‘Data quality programme leader’ was awarded to our very own Experian Pandora user, Paul Hennessy from Aldermore. The worthy winner of this incredible award created and implemented a transformational data governance and quality program; ensuring Aldermore has the data it needs to deliver on key strategic activity.