Explore the key data management priorities and challenges faced by marketers from Experian’s 2016 Digital marketers report. Including achieving a Single Customer View and greater quality of data.
Seasonality of email campaigns is something every marketer should not only be aware of, but should already be executing on. With August being peak season for British holiday makers, this ‘summer sale season’ is the prime time for email marketers to grab the attention of their subscribers – especially as competition with the sales will be so high.
Most free tools will only profile and analyse a sample of your data – but not ours. Profiling 25,000 records of 1 million will not identify all data issues, you need to profile all 1 million.
From experience, I find that most companies struggle with making their data quality assessment results compelling because they take a data-centric viewpoint. They show stats and metrics that, whilst valuable to the data community, can be dull as dishwater to the business leader who needs to make tough decisions on where to focus limited staff and financial resources.
“Why is my new home not on ‘Grocery Website X’? I can’t get my shopping delivered!”
“Why do I keep getting the water bill for the flat downstairs?” (Or on the flip side, “Why am I not getting any water bills?”)
To solve these problems, Royal Mail offer two additional datasets that enhance the Postcode Address File - PAF®
From past lessons learned to future possible outcomes, users of Experian Pandora face unique and shared challenges. When we got them together, this is what they said…
In this post, Louise shares an overview of 5 of the key elements that make up the new European General Data Protection Regulation, and considers the financial impact if businesses get this wrong.
In this two-part series I want to share some practical, actionable techniques to help you create a more business focused data quality assessment.
One of the mistakes I made early in my career was to create exhaustive data quality assessments that failed to motivate and engage the business community. It was only when I tweaked my approach to tools, strategy and storytelling did the business finally sit up and in most cases, take action.
In this blog post I want to share some background to the data quality assessment process so that you can understand the fundamentals.
Location and address are really important for so many different tasks that we sometimes take it for granted. In fact, we only really think about it when it goes wrong... and when it comes to address data, a small mistake can have a big impact