Experian Data Quality is positioned for the second time in Gartner's 2015 Magic Quadrant for Data Quality Tools. The report evaluates an organisation's complete suite of data quality products, completeness of vision and ability to execute.
Experian Data Quality's data migration expert consultant, Jim Williams, looks at one of the most common challenges for those managing migrations - why having a business sponsor in place is critical to getting off to a good start. He considers in particular the importance of establishing this early on to get the project off to a good start and ultimately reach a successful conclusion.
James Marrable, host of our recent client summit, gives an overview of the most interesting themes from the day's presentations. He looks in particular at why data analytics relies so heavily on data quality and the opportunity that self-service is bringing to organisations.
Our recent roundtable focussed on how data governance can help accelerate your data quality initiatives. Nic, our Data Quality Director, shares his key takeaways from this extremely popular event in our roundtable series.
Experian predictions show that Black Friday spending online will hit over £1bn this festive season. In anticipation our email expert and DMA Email Council member, Sophie, looks at how retailers can improve the deliverability and inbox placement rate of their customer emails and make the most of this festive boom.
Whilst many organisations are pushing data up the boardroom agenda, for some it's still a struggle to justify investment in data initiatives. Lewis explores the 'chicken and egg' scenario where data practitioners are battling for investment because they can't demonstrate compelling ROI without first having the very resource in place that they're trying to secure. He considers four ways you can successfully negotiate this issue and progress your strategy.
At the heart of the definition of data governance, is the word “management”, and for me it is very evident that data governance needs technology to provide the oversight of data processes, the related planning activities and monitoring of actions and outcomes.
Mobile is growing in popularity thanks to more established cross-channel marketing strategies and digitalisation driving its use for customer service messaging. That means that having valid mobile numbers is critical to reach your customers. In this article, Paul looks at 3 top tips to ensure you can maintain the accuracy of your mobile numbers.
Data migrations are commonplace these days and with the quantity of data growing rapidly year on year, they’re growing ever more complex. That’s why I believe we continue to see such appetite for our roundtable events where customers can learn and share experiences about what works for them. Our recent September event was no exception and as host I was pleased to be joined by a selection of customers from industries across the board as well our guest speaker, industry expert Johny Morris.
Data-driven marketing has been gaining in importance in recent years, but for 2015 in particular, data has taken centre stage as a strategic asset. Marketers now more than ever understand that data is central to better decision-making, efficiencies and growth. We look at the results of a recent study from Experian, the Digital Marketer Report, to examine how data quality is playing an integral role in most of marketers' key barriers and priorities for 2015.