The chief benefit of data profiling is that it helps you see things that are, to all intents, invisible to the naked eye. In doing so, you get a clear, more comprehensive picture about where you stand.
Organisations are failing to make the most out of business intelligence, with key IT ecosystem measurements and metrics not being appropriately captured and analysed.
Data has gone from being a niche concept to a fully-fledged way of life for many organisations. It has slowly but surely risen up the business agenda and is now a boardroom level priority. The asset is now accepted as being a tool that fuels innovation and fosters excellence.
Five years on from the financial crisis, which has so far resulted in two recessions in the UK, small to medium-sized businesses (SMBs) are battling hard every day to deliver quality goods and services while maintaining a healthy profit ratio.