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Monthly Archives: May 2014

The Rule of 3: Detection, Analysis and Resolution

Recent Experian Data Quality market research discovered interesting findings in the way large Britsh organisations tackle data quality. The survey focused on the rule of 3 - Detection, Analysis and Resolution.

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Putting the Relationship back into Customer Relationship Management

Customer service is undoubtedly high up on the corporate agenda in most organisations today. But as businesses are we doing enough to maintain these relationships? We might like to think so but does your customer contact data tell a different story?

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