We are pleased to announce that this year’s Data IQ talent award for ‘Data quality programme leader’ was awarded to our very own Experian Pandora user, Paul Hennessy from Aldermore. The worthy winner of this incredible award created and implemented a transformational data governance and quality program; ensuring Aldermore has the data it needs to deliver on key strategic activity.
Even when all the letters in a sentence are jumbled, most of us can still read between them and make out every word. Unfortunately in the data world the same rule doesn't apply. When capturing your customer’s contact details, be that; email, address, telephone numbers etc. it’s critical to capture these details correctly first time.
* As featured by Fresh business thinking.com
Email marketing is a critical tool in every marketer’s toolkit and it’s not going anywhere. It is however getting more and more difficult to cut through the noise and make your emails stand out from the crowd. With this in mind, email marketing expert Sophie Armitage has developed a best practise checklist designed to help you get better results from your email activity - including why cleaning your email list is crucial.