Location and address are really important for so many different tasks that we sometimes take it for granted. In fact, we only really think about it when it goes wrong... and when it comes to address data, a small mistake can have a big impact
We are living in a world where data collection is growing exponentially, where organisations of all shapes and sizes are starting to recognise the strategic importance of data assets and not treating them as simply a by-product of business operations. Whether it is transactional information, customer behaviour patterns, logistics data, financial performance or any other form of data asset, businesses are starting to find it difficult to understand and manage data, big or small.
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