Many of us are aware of the benefits that high-quality data can bring to an organisation including improvements in operational efficiencies, better decision making and avoidance of risk. It’s getting started that can often be the biggest road block. By that I mean, if you can’t quantify the tangible returns that investment in data quality can bring, how do you get buy-in for investment in it?
At Experian our main goal is to help our customers exceed their data ambitions. That makes understanding how you feel about us, our products, and how we work together one of the most important activities on our agenda.
This year I’m excited to announce that our Customer Relationship Survey is just around the corner, launching in a week’s time on the 21st September. With that in mind what better way to launch it than with a look back at some key improvements we’ve made in the last year – here’s my top five.
At Experian, we firmly believe the GDPR presents a positive opportunity to transform the way you organise and process your data; increasing the value you derive from it and reinforcing customer-centric business practices that are essential in our data-driven age.
I’m going to explore some of those opportunities below but before we kick off, it’s worth briefly highlighting how the GDPR is different to the existing Data Protection Act 1998, under which all UK businesses currently operate.