The GDPR - we all know it’s coming and we all know we need to do something about it. What isn’t always obvious however is what to tackle first when the elements can be overwhelming -particularly with just 9 months left.
As Head of Propositions for Experian UK&I, I’ve been involved in conversations with many organisations and it’s clear that consent is front of mind. Whilst that is indeed critical for GDPR, it shouldn’t be at the expense of thinking about how you’re going to manage all your existing personal data assets. Having the right processes in place for dealing with data quality is fundamental to ensuring you can address all the actions stipulated in the regulation.
As the head of user experience at Experian Data Quality, I’m often tasked with improving a website, an app or a product. This process often involves solving various challenges, such as “How can we interpret our customers’ behaviours so that we can provide them with a better experience and a more relevant service?”
So how do we do that and what’s it got to do with data?
25th May 2018. This is the date that many Data Protection, Governance, Compliance and Marketing people have got pinned up above their desks – in fact many different job roles in organisations of all shapes and sizes are involved in preparing for “GDPR Day”.
We believe that the GDPR presents a great opportunity for organisations, but with less than a year to go before the EU GDPR regulation enters UK law via the Data Protection Bill announced in August 2017, there is still lots to do.
I love online shopping. I wish I had a pound for every hour I’ve ever spent browsing shopping apps or online stores, looking for deals or unique items; I’d spend those pounds on more shopping. We are now less than a month away from Black Friday, the busiest shopping event of the year where millions of Brits will be jumping online to snap up limited-time-only offers.
Having accurate data. Or more specifically, making sure the data you already have is accurate and up to date and that the new data you’re collecting – address, email and mobile – is captured accurately.
Businesses today continue to see data gaining in importance. As more and more organisations work to harness the power that their information can afford them, their underlying data is affecting every aspect of their operations. Departments like customer service, digital commerce, finance, compliance, operations, and more are all working to figure out how they can use data to better serve their customers, reduce risk, and become more efficient in their operations.