Data degrades over time. Our latest global research indicates that organisations suspect that an average of 30% of their customer / prospect data is inaccurate. Unless individuals (customers, citizens, staff, supporters) actively update their data on a regular basis, there will clearly be a degradation in usefulness and value of that data. In some cases, this fall in quality may lead to an increase in potential risk, which could lead to brand damage or regulatory action.
So, what can organisations do if they can’t be certain that everyone in their databases will regularly update their information if, for example, they move home, get a new mobile number or experience a family bereavement? There are a number of simple steps you can take to remove this risk. Here’s a roundup…
We hear a lot about the opportunities that effective data management can bring to organisations, but I’m not always sure it’s clear how to apply it, or how to drive value from it. The four pillars of good data strategy offer a view on how to approach it, but the important part is what outcome it can bring.
Here are three takeaways from a recent presentation I gave on the opportunity of GDPR. These will help you think about your data strategy and how to drive value in our data-driven economy, particularly as you prepare the data you hold to support your GDPR compliance.
Welcome to a new series of blogs we’re calling ‘back to basics’. I’ll be aiming to unpick the nitty gritty of data quality and, in simple terms, explain why it’s so critical to organisations, both large and small if they want to stay ahead of the curve.
Last night, DataIQ revealed its 2018 list of the 100 most influential people in data-driven business, the DataIQ 100. I was delighted to be included for the second year running - and I’m in very good company. This year’s list is an impressive collection of people using data to make a real difference to the way they drive their business forward. I’m pleased to say that this includes two of Experian’s key customers, Adi Clowes, Head of Data and Analytics at Center Parcs and Michael Greene, Group Data and Analytics Director at Tesco.
2018 is a big year for data as the GDPR comes into force in May. It’s undoubtedly sharpened focus on the industry and brought data issues to the forefront of many organisations. With this in mind, the release of our annual Global Data Management Research is particularly timely and it gives us a detailed insight into how organisations are faring in today’s ever complex digital world.
Last year, Experian commissioned Dylan Jones and the team at Data Migration Pro to carry out a programme of research looking at the current data migration landscape.
The output was a fascinating, ‘in-the-trenches’, account of modern migration practices that identified some clear trends that can lead to project success. This blog will give a good overview of the key findings, so read on for my highlights.
The ability to act quickly after a data breach is essential and is expected as part of the General Data Protection Regulation (GDPR). It’s only achievable however if you have a plan in place.
Current research from Experian and ComRes shows that one in five businesses of all sizes has experienced a data breach in the past two years (21%).
I was recently invited to take part in a ‘Chat with Channeliser’ about data quality. I always welcome any opportunity to talk about data quality because it’s a topic often dismissed as quite operational, but one which has big implications for organisations that don’t take it seriously. You can watch the full interview here but to whet your appetite, here’s a few key questions that we covered.
In my last blog, I wrote about the reasons why it’s important to get stakeholder buy-in to start working on data governance. In this blog, I will look at the next stage – 4 practical steps to get the foundations ready for building your initiative.
Data governance is paradoxical. The concept itself is quite straightforward. After all, it's just about proactively managing your data in order to improve the quality of it. But despite the fact that many businesses are on board with the benefits, a great deal still struggle to implement data governance.
Organisations who hold personal data have had over five years to consider how they will be impacted by the General Data Protection Regulation (GDPR). With the deadline approaching it’s fast becoming a reality and so understandably there’s still lots for organisations to do. Many will feel uncertainty around what’s needed to prepare and the extent of the impact.