Data degrades over time. Our latest global research indicates that organisations suspect that an average of 30% of their customer / prospect data is inaccurate. Unless individuals (customers, citizens, staff, supporters) actively update their data on a regular basis, there will clearly be a degradation in usefulness and value of that data. In some cases, this fall in quality may lead to an increase in potential risk, which could lead to brand damage or regulatory action.
So, what can organisations do if they can’t be certain that everyone in their databases will regularly update their information if, for example, they move home, get a new mobile number or experience a family bereavement? There are a number of simple steps you can take to remove this risk. Here’s a roundup…
We hear a lot about the opportunities that effective data management can bring to organisations, but I’m not always sure it’s clear how to apply it, or how to drive value from it. The four pillars of good data strategy offer a view on how to approach it, but the important part is what outcome it can bring.
Here are three takeaways from a recent presentation I gave on the opportunity of GDPR. These will help you think about your data strategy and how to drive value in our data-driven economy, particularly as you prepare the data you hold to support your GDPR compliance.
Welcome to a new series of blogs we’re calling ‘back to basics’. I’ll be aiming to unpick the nitty gritty of data quality and, in simple terms, explain why it’s so critical to organisations, both large and small if they want to stay ahead of the curve.
Last night, DataIQ revealed its 2018 list of the 100 most influential people in data-driven business, the DataIQ 100. I was delighted to be included for the second year running - and I’m in very good company. This year’s list is an impressive collection of people using data to make a real difference to the way they drive their business forward. I’m pleased to say that this includes two of Experian’s key customers, Adi Clowes, Head of Data and Analytics at Center Parcs and Michael Greene, Group Data and Analytics Director at Tesco.