I’ve been involved in personal data for my entire professional career – it’s something that I fell into but that I now find fascinating due to the power that data can have to change lives.
I wanted to use this blog to look at something that I’ve certainly been aware of for a long time but is now becoming a much more visible area of data governance namely Data Ethics.
As you can see from my wonderful author profile above, my name is Scott Drayton. I spend far too much of my spare time sitting inside playing my Xbox. I also mostly use Outlook for my personal email needs, and own a laptop that runs Windows.
Don’t worry, you haven’t accidently clicked on a terrible dating profile. What I am going to illustrate is just how quickly the Single Customer View (SCV) that you need to effectively serve your customers, can become a tangled mess of duplicate records using a brief story about my life.