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Monthly Archives: August 2018

Ethical use of personal data – a Data Governance use case

Paul Malyon 9 minute read Data governance

I’ve been involved in personal data for my entire professional career – it’s something that I fell into but that I now find fascinating due to the power that data can have to change lives.

I wanted to use this blog to look at something that I’ve certainly been aware of for a long time but is now becoming a much more visible area of data governance namely Data Ethics.

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Piecing together the SCV puzzle

As you can see from my wonderful author profile above, my name is Scott Drayton. I spend far too much of my spare time sitting inside playing my Xbox. I also mostly use Outlook for my personal email needs, and own a laptop that runs Windows.

Don’t worry, you haven’t accidently clicked on a terrible dating profile. What I am going to illustrate is just how quickly the Single Customer View (SCV) that you need to effectively serve your customers, can become a tangled mess of duplicate records using a brief story about my life.

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