Alan is Experian Data Quality's Senior Sales Specialist for our Data Management Platform, Experian Pandora. Alan has a wealth of experience supporting business leaders achieve their strategic goals by leveraging the power of their data.
The proliferation of data provides us with both challenges, and, if managed correctly, great opportunities. So where to start? It’s all about being able to get a full and complete view of your data. Without the ability to bring relevant data elements together into a single view it’s simply impossible to ‘see the wood for the trees’.
The GDPR - we all know it’s coming and we all know we need to do something about it. What isn’t always obvious however is what to tackle first when the elements can be overwhelming -particularly with just 9 months left.
As Head of Propositions for Experian UK&I, I’ve been involved in conversations with many organisations and it’s clear that consent is front of mind. Whilst that is indeed critical for GDPR, it shouldn’t be at the expense of thinking about how you’re going to manage all your existing personal data assets. Having the right processes in place for dealing with data quality is fundamental to ensuring you can address all the actions stipulated in the regulation.
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