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Alannah Wood

Alannah is one of the newest members of the Experian Data Quality team having only recently graduated from the University of Durham. Alannah has an academic background in psychology and behavioural economics and has therefore quickly become involved in exploring the important relationship between data and people. 

Get intimate with your customer this Valentine’s Day; a data-driven competitive advantage

5 minute read Data profiling, Data quality

With love in the air there has never been a better time to get more intimate with your customer. Using this romantic season as a muse I’d like to show you a more data-driven solution to customer care. 

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