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Cathryn Pask

Cathryn is a Content Marketing Manager at Experian. For the past 6 years, she’s been involved with creating content focussed around how organisations can drive strategic value from their data through data management and quality initiatives. Cathryn works as part of a global team to deliver Experian’s annual Global Research which benchmarks the latest data management trends across the globe.

Three trends we discovered this Black Friday

Did you join the Black Friday bandwagon this year? Whether you got stuck in or stayed away, this year it felt as though Black Friday (and Cyber Monday) were bigger than ever. Not just that, the amount of emails hitting inboxes to let consumers know about the bargains to be had were non-stop.

It’s at this time of year that we’re always interested to take a look at the stats from our cloud-based contact data validation platform. It’s used by organisations from every sector to check and correct their customers’ address, email and phone number in real-time as they’re inputted on a website.

For retailers that’s normally as an integral part of the checkout process for their many millions of customers and because thousands of the busiest websites on the planet utilise Experian's products and services, Black Friday makes for some interesting stats!

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